SAmSunG
Samsung: Wear The Weekend #withgalaxy
Electric Bloom is one of the Digital Fashion Designs which i created for a Samsung Augmented Reality campaign with Wieden+Kennedy.
To create and promote the capsule collection, the campaign features K-Pop artist BIBI modeling the bespoke looks created by six emerging digital fashion designers, including AR pioneer Ines Alpha, Maison Taskin, SGI Creator, Aliina Kauranne, Gwen Kim, Linxi Zhu. The collection launched on Fun Mode and featured in BIBI’s new music video: The Weekend.
Year
2021
Client
Samsung
Agency
Wieden+Kennedy
Digital Fashion
SGI Creator
